A strong visual identity will benefit the entire Harvard Chan School. It will strengthen the School’s brand and tie the School’s many efforts more closely to each other and to the Harvard University brand—one of the most recognized and respected global brands. It will also minimize the confusion that external audiences feel when confronted with a fragmented and inconsistent visual system.
Why are these important?
These design guidelines are a flexible system intended to raise the standard of design at the Harvard Chan School and create consistency in our storytelling and marketing efforts.
What’s here?
This guide provides a set of resources, including logo, color, and typography standards, as well as guidelines for choosing effective images to use in communications and marketing projects. The visual identity system’s success depends on consistent application across the School’s many departments, divisions, groups, and communication platforms.
Who is this for?
While much of this design and branding guide is meant primarily for graphic designers and others who have some knowledge of print and digital production, the basics of this guide can and should be used by faculty and staff who may be called upon to use the School’s branding, design occasional PowerPoint presentations, posters, and other visual media, or work with external vendors.
Guidelines on the use of names, insignias, and logos
Primary logos
Subbrand logos
Typography
Colors
Photography
Templates and downloads
