The classic Harvard crimson and an additional set of colors offer designers and creators considerable scope for creativity while cohesively maintaining the visual character of the school.
Core color palette
The core color palette consists of the colors found in the Harvard Chan logo: Crimson and Gray.
RGB: 165-28-48
CMYK: 8-100-65-24
Hex: #A51C30
PMS: 1807C / 187U
RGB: 89-89-89
CMYK: 7-6-5-85
Hex: #595859
PMS: 425C / 426U
Primary color palette
The Harvard T.H. Chan School of Public Health primary color palette is a key aspect of the visual identity for the brand. The colors are authoritative yet approachable, and strike a balance between the scientific and human elements of public health.
These colors can be used on their own or in combination with Harvard Chan Crimson and Harvard Chan Gray.
RGB: 181-90-90
CMYK: 23-75-58-7
Hex: #B55A5A
RGB: 198-109-93
CMYK: 19-66-63-3
Hex: #C66D5D
RGB: 202-130-96
CMYK: 18-55-65-2
Hex: #CA8260
RGB: 136-141-129
CMYK: 48-36-48-5
Hex: #888D81
RGB: 128-99-122
CMYK: 52-63-36-10
Hex: #80637A
RGB: 172-128-128
CMYK: 32-52-42-3
Hex: #AC8080
Each primary color has a lighter and darker swatch to assist in application and legibility.
Dark Red
RGB: 157-71-75
CMYK: 29-80-64-18
Hex: #9D474B
Light Red
RGB: 229-202-201
CMYK: 9-21-14-0
Hex: #E5CAC9
Dark Redwood
RGB: 173-75-69
CMYK: 24-80-72-13
Hex: #AD4B45
Light Redwood
RGB: 242-199-181
CMYK: 4-24-24-0
Hex: #F2C7B5
Dark Orange
RGB: 179-103-83
CMYK: 24-66-68-9
Hex: #B36753
Light Orange
RGB: 253-209-182
CMYK: 0-20-26-0
Hex: #FDD1B6
Dark Green
RGB: 95-105-98
CMYK: 63-47-56-21
Hex: #5F6962
Light Green
RGB: 201-208-192
CMYK: 21-11-24-0
Hex: #C9D0C0
Dark Purple
RGB: 101-85-115
CMYK: 64-69-34-15
Hex: #655573
Light Purple
RGB: 213-191-209
CMYK: 15-24-7-0
Hex: #D5BFD1
Dark Mauve
RGB: 148-103-110
CMYK: 39-62-45-11
Hex: #94676E
Light Mauve
RGB: 230-197-200
CMYK: 8-23-13-0
Hex: #E6C5C8
Shades and additional colors
The following are approved colors to use within the Harvard University Color Palette.
Shade 01
RGB: 37-39-39
CMYK: 72-64-64-69
Hex: #252727
Shade 02
RGB: 61-61-61
CMYK: 68-61-60-49
Hex: #3D3D3D
Tint 01
RGB: 214-214-214
CMYK: 15-11-11-0
Hex: #D6D6D7
Tint 02
RGB: 240-240-242
CMYK: 4-3-2-0
Hex: #F0F0F2
Harvard Chocolate
RGB: 66-46-28
CMYK: 52-66-81-63
Hex: #422E1C
PMS: 7533C / 533U
Harvard Putty
RGB: 214-209-212
CMYK: 15-14-17-0
Hex: #D7D1CB
PMS: Warm Gray 1 C / Warm Gray 1 U
Harvard Slate
RGB: 137-150-160
CMYK: 33-15-14-17
Hex: #8996a0
PMS: #7544C / #7544U
Shape and texture
Brand identities today consist of more than colors, type, and logos. Using shape and texture allows for additional movement and depth in visual communication. Below is a set of approved shapes and textures.
Download approved shapes and textures.
Best practices and examples
The color palette works best in monochromatic applications. However, in some cases, mixing and matching the colors can help content to stand out.
