When multimedia can benefit your communications

Multimedia, particularly video, is a useful storytelling tool. Social media platforms frequently privilege video posts in their algorithms. Video and podcasting are great at capturing the imagination of audiences, humanizing complex problems, and illustrating concepts that are harder to explain via the written word.


Multimedia projects are also time-consuming and resource-intensive. When considering a video or podcast project, first think about your primary goal(s), your intended audience, your timeline, and your budget. Are the formats you are considering the best fit for the story you are trying to tell? Do you have sufficient time to conduct interviews and/or original video shoots, collect images or commission graphics, and go through a rigorous editing and review process? Have you allocated sufficient time and budget to comply with Harvard’s accessibility policies?