Primary Logos

The Harvard T.H. Chan School of Public Health logo is a central element of the school’s visual identity and must appear, at least once, on all School materials produced for external audiences. Please carefully review the logo standards on this site. The Harvard Chan School logo may not be altered or added to.


Lockups

The School’s logo system is comprised of four lockups, horizontal, horizontal alternative, centered, and stacked. Below are previews and links to the official School logos in various formats for print and web. Do not modify or change the logo. The logo is protected by Harvard University copyright.

Links to download files for the School’s logo may be found midway down this page.

Horizontal

This is the primary lockup for the School. This lockup is ideally used when it appears on its own, not in combination with other logos. This lockup also features a tagline version.

Harvard Chan School Horizontal Logo lockups
Harvard Chan School Horizontal Logo lockups dark backgrounds

Horizontal Alternative

Use this lockup when space is limited, or when the logo appears alongside other horizontally oriented logos.

Harvard Chan School horizontal alt logo lockup
Harvard Chan School horizontal alt logo lockup dark background

Centered

This lockup works well in traditional applications, such as a printed program or fundraising event invitation. This lockup also features a tagline version. Use this logo when it appears alongside other center-orientation logos.

Harvard Chan School centered logo lockups
Harvard Chan School centered logo lockups dark backgrounds

Stacked

Use this lockup when space is limited, or when the logo appears alongside other stacked orientation logos.

Harvard Chan School stacked logo lockup
Harvard Chan School stacked logo lockup dark backgrounds

The logos are available in full color, “KO” or knockout (full-color shield with white text for dark backgrounds), and one color (black and white).

For assistance with the School’s logo, or special requests, please contact the office of communications at communications@hsph.harvard.edu


Guidelines

Printing colors

In multi-color print work (i.e. stationery, invitations, business cards), the Harvard T.H. Chan School of Public Health logo is presented using two colors:

  • Harvard Crimson (PMS 187 C) for the words “Harvard” and “School of Public Health”
  • Harvard Chan Gray (PMS 426 C) for the words “T.H. Chan,” for the vertical bar and for the non-crimson portions of the School’s shield.
  • When the logo with tagline is used, the tagline should appear in black.

For more information on colors including the correct formulas to use in different color spaces (i.e., CMYK, Pantone uncoated, and RGB), visit the color section of this guide.

Proper height and clear space

The School’s logo requires specific shield sizing and spacing in relation to its dimensions. Follow these rules to ensure your use has the proper sizing and spacing.

Minimum shield height
Screen, 32 px; Print, 0.333″ (1/3″)

Minimum spacing around
Screen, 32 px; Print, 0.333″ (1/3″)
Match minimum to shield height. This space should remain free of any type or graphic elements.

Logo sizing and spacing

Cobranding

On occasion, the Harvard Chan School’s logomark will need to appear in tandem with other logos, such as with a partner or supporter. In these cases, the logo configuration you select—horizontal, horizontal alt, centered, or stacked—should appear proportionally similar to the affiliate logo and should be separated with a hairline rule with shield height spacing in between. If the affiliate logo is another Harvard school, match the shield heights to each other as best as possible. Cobranded communications created and deployed by the School should always have the School’s logo appear first.

Cobranding with any non-Harvard entity is prohibited without prior permission from the School and Harvard Trademark Office.

Cobranding demonstration

Maintaining the integrity of the logo

Separation
Do not separate the shield or the text from the logo or otherwise present the logo with an element removed. The Office of Communications will occasionally permit the shield to standalone, but this is not to be done without prior approval.

Stretch
Do not stretch, condense, or distort the logo.
Example of stretching the logo
Color
Do not recolor the logo.
Example of recoloring the logo
Scale
Do not selectively scale or change the proportions of any element of the logo.
Example of scaling the logo improperly
Font
Do not redraw the logo using another typeface for the wordmark.
Example of using an incorrect font on the logo
Contrast
Use sufficient contrast when placing the logo over a background image.
Example of insufficient contrast on backgrounds
Background
Use the correct lockup color (full color, knockout, or one color) for light vs. dark backgrounds
Example of incorrect logo color for background

For assistance with the School’s logo, or special requests, please contact the office of communications at communications@hsph.harvard.edu