The Power Prism® Advocacy Framework

The Power Prism® is a step-by-step plan that will help you recognize and act on opportunities to build momentum in a campaign for change.

Each and every step of the way, your campaign should be guided by the answers to these Three Key Questions:

1. 1. 1. WHAT DO YOU WANT? What is the policy change you are seeking to address body confidence?
      2. WHY DO YOU WANT IT? What data make a case for that policy change?
      3. WHO HAS THE POWER TO GIVE IT TO YOU? Which specific decision-makers in state or local government have the power to make that change?

Once we have those answers, it is time to come up with strategies to influence those key decision-makers. So, let’s get to it! Use this worksheet (PDF) to answer the Three Key Questions for your campaign.

The Power Prism®

The Power Prism® framework is a step-by-step plan that will help you recognize and act on opportunities to build momentum in a campaign for change. It’s all about learning to make it easier for decision-makers to give you what you want. The Power Prism® is built on six “power tools” of advocacy that help apply pressure on decision-makers to reach our policy goals. Successful campaign plans integrate the six power tools continuously. Click here to see sample campaign plan for a campaign to reduce youth access to underregulated weight-loss dietary supplements.

These six tools are Research & Data Collection, Coalition Building & Maintenance, Fundraising & Development, Grassroots & Key Contacts, Media Advocacy, Decision-Maker Advocacy.

Unlike other advocacy frameworks, the Power Prism® sees these six strategic power tools as necessarily interconnected, rather than operating in isolation. How might that look? Click here to see a scenario of what this integration might look like in a campaign.

We’ve made it easy for you to draft your own campaign plan using this template that can be adapted for different policy issues.